The experience of traditional vacation is fast being replaced with digital transformation. Increase in the usage of mobile internet has transformed the traditional traveller to an “always-connected-traveler.” Sources opine that 66% of the vacationers and 59% business travelers use Internet to research Travel Online.

As per the recent survey conducted by Trip Advisor, 92% of the UK travellers search for the reviews before booking a holiday.

The mobile internet has not only empowered the consumers but has a great impact on the way they purchase, experience and talk about their holiday. The consumers spread the word about their experience by writing reviews, by posting comments on social networking platforms- before, during and after their vacation. The travel companies should tap into this trend as people are tuning into the Internet to find everything starting from their destination, stay to restaurants, and coffee shops to hotel reviews. The hotels, small and medium-sized ones, travel companies can no longer afford not to have mobile optimized websites.